Brad Gerber has been named NHRA vice president of sales and chief development officer.

Gerber will lead NHRA’s sales and business development team and oversee all media sales, corporate sponsorships, and revenue development initiatives. He will report to NHRA President Peter Clifford and be a part of NHRA’s leadership team.

Gerber was an executive at Source Interlink Media and its predecessor companies Primedia and Petersen Publishing. He worked internationally for Skin Diver magazine, served as publisher for Hot Rod and Automobile magazines, and eventually rose to the rank of executive vice president, chief revenue and marketing officer for the company.

Most recently, Gerber held the position of global development executive at HYFN, an award-winning digital development, advertising, and technology agency that services high-profile clients, including GoDaddy, Google, HP, Taco Bell, and AMEX.