Holley has appointed Philip Dobbs to the newly created role of senior vice president of customer experience marketing.

As senior vice president of customer experience marketing, Dobbs will lead strategy and management for the full Holley brand portfolio, overseeing advertising and promotions, public relations, content marketing, tradeshows and events and digital/website solutions. He will also be responsible for the management of the Holley customer engagement center, third-party marketplaces and the company's direct-to-consumer business.

Previously, Dobbs was chief marketing officer at Bridgestone Americas, where he led the company's integrated marketing efforts for more than 11 years.

For more information, visit holley.com.