PROJECT X, the innovator in the off-road lighting solutions space, has announced the promotion of Jared Chavez to Director of Brand Development and the addition of two industry veterans, Matt Moghaddam and Shawn Bell, to the Marketing and Sales leadership teams. 

The appointment of Chavez signifies Horizon’s investment in the future of the off-road industry, the company stated. Chavez, a 16-year industry veteran, helped develop the TYPE S brand, a division of Horizon Brands. 

Moghaddam’s marketing experience includes working with brands including MagnaFlow, Nitto Driving Line, and Automotive Performance Group (APG) Offroad. Bell, meanwhile, will oversee sales for PROJECT X. 

It was also recently announced that Larry Chen, the renowned automotive photographer and car builder based in Los Angeles, has joined Horizon Brands as a key ambassador for the TYPE S and PROJECT X teams in 2022 and beyond.

For more information, visit projectxoffroad.com.