Proform Enters Licensing Agreement With Mopar

Image
Specialty Auto Parts U.S.A. Inc. has announced a licensing agreement with Mopar Performance; enthusiasts can expect to see licensed Mopar parts in 2017. Products in the engine cooling and ignition categories will come first, to be followed by engine dress-up parts.

Some of the dress-up products will benefit from new patented designs, said to be giving Mopar an industry-leading look that is unique to its nameplate.

Valve covers, air cleaner kits, timing covers, and other accessories in multiple finishes are expected as well.

Specialty Auto Parts U.S.A. Inc., also known as PROFORM, will deploy its design resources and manufacturing efficiency to support Mopar at the top of the automotive aftermarket. These Mopar Official Licensed Products will join Chevrolet Performance, and Ford Performance under the special designation Factory Performance Parts, which is reserved for the Big 3 products that Specialty Auto Parts U.S.A. Inc. designs, manufactures and markets to muscle car enthusiasts.

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.