Prolong Super Lubricants has retained several manufacturers’ representative firms to expand its distribution to ensure Prolong products are more easily accessible to customers around the US.

Prolong’s expanded reach into the performance warehouse and traditional warehouse distributor channels is in addition to its current distribution through mass merchants and select auto parts retail chains.

Pomona, California-based Prolong is now working with West Coast-based Pacific Marketing, along with SRS Marketing, which will cover the East Coast, and Thomas Sales and Marketing in the Midwest.

Prolong says it began its search for representation last year, interviewing a number of manufacturer rep firms during the Performance Warehouse Association (PWA) Conference, which took place Sept. 11-14, 2015, in Anaheim, California.

For more information, visit prolong.com.