The Professional Drag Racers Association (PDRA) announced that Lee Sebring will join PDRA staff as the series’ promotions director. The first order of business for Sebring, who has been the Quarter-Max Top End Zone reporter since late 2015, is to host PDRA’s “Live with Lee,” a new Facebook Live program that will be held every Tuesday and Thursday at 7 p.m. Eastern.

“I’m excited to expand my involvement with the PDRA through this position,” stated Sebring. “PDRA’s ‘Live with Lee’ will be an exciting inside look at current happenings with the series, our racers and our sponsors. We’ll go over rumors, points, race recaps and everything that’s happening in the PDRA. We’ll have call-in guests and hopefully visit some of our partner locations to highlight their companies.”

Sebring will continue his role of top end reporter, but as the new Promotions Director will support Director of Marketing, Will Smith, while also being heavily involved in fan interaction, social media, and guerilla marketing. On top of PDRA’s “Live with Lee,” fans and supporters can expect to see an overall increased social media presence from the series.  

“We welcome Lee on board and look forward to what he’s going to bring to this series and our fans,” stated PDRA Race Director, Bob Harris. “We’ve enjoyed his announcing and know that he will be a great asset to this organization.

“We encourage everyone to tune in on Tuesday and Thursday nights at 7 p.m. to watch PDRA’s ‘Live with Lee’ and let us know how much you like it!”

To learn more, visit the website here. Visit the PDRA Facebook page here.