VP Racing Fuels, Inc. announced that Star Fuel of Oklahoma, LLC, has signed on as the latest partner in its national branding program. Based in Leawood, Kansas, Star supports 275 retail sites in an operating area that encompasses Kansas, Oklahoma, Colorado, Missouri and Arkansas with future plans for expansion in Nebraska.
 
“VP’s branding program appealed to us first because of the significant savings we and our station owners will realize from lower credit card fees and the ability to source unbranded supply,” said James Koop, Senior Vice President of Business Development for Star Fuel. “But we see VP’s race fuels as a real point of differentiation for our station owners, offering incremental revenue from an untapped segment.
 
“Good gas is good gas, but race fuel will appeal to the many racers and performance enthusiasts in our market area with street rods, muscle cars, motorcycles and more,” Koop added. “We anticipate each of our VP-branded stations will sell VP’s off-road fuel blends in 5-gallon pails from a Fuel Cube along with VP Madditives, VP Small Engine Fuels and other VP-branded products. The whole program serves to make our station owners more competitive.” 
 
“We are incredibly proud to add Star Fuel to our growing family of distributor partners,” said Alan Cerwick, President of VP Racing Fuels. “We’re very selective in choosing our partners, evaluating candidates’ financial stability and longevity of business model as well as business practices, trust, integrity and strategic fit. Clearly, Star Fuel excels in every category. They are a leader among their peers and I couldn’t more pleased to be working with them to grow our respective businesses. With VP’s game-changing business model, together we’ll be positioned to offer the best solutions to the challenges faced by today’s convenience store owners.”