TORC: The Off-Road Championship has partnered with Atturo Tires, a brand dedicated to tires for the sport utility, crossover, and light truck market, as an official series partner.

Tires are one of the most important components of a winning truck in TORC. Only the highest-quality products can withstand the abuse that these race-trucks make as they race their way around tracks that have serious terrain challenges.

“Lap after lap, a TORC track changes and becomes increasingly punishing to tires,” says Series President BJ Birtwell. “Add high speeds and the fact that these trucks fly 200 feet through the air and land on rough terrain means that tires are put to arguably the most intense test in all of racing.”

Atturo, based in Chicago, Illinois, has created a name for itself in the tire industry by developing race-quality tires in a consumer price range to meet the needs of today’s light truck owner. Whether it’s replacing original equipment tires, or upgrading to a larger size, Atturo offers a tire to enhance the performance and appearance of its customers’ truck.

“As a leader in providing consumers with pro-quality tires in the light truck and SUV/crossover markets, Atturo is proud to partner with TORC in this series,” said Atturo’s Michael Mathis. “We’re here to let consumers know the Atturo tires that perform in the harsh environment of the TORC series are the same tires they can get every day at dealers around the globe.”