MEMBERSHIP LOGIN
JOIN PRI
BILSTEIN Names New Head Of Motorsports
Image
Performance suspension company BILSTEIN has named Aaron Morey its new head of motorsports in the US.
In this position, Morey will implement strategies across the various motorsports segments to increase the company's market share growth. He will also lead the motorsports team as BILSTEIN continues to develop and release its latest in shock technology.
Morey has more than 15 years experience in motorsports sales and marketing leadership. Most recently, he served as director of sales and marketing at Keyser’s Port City Racing, where he led global sales for the leading aftermarket suspension manufacturer.
“Aaron’s experience in motorsports leadership is impressive,” said Steven Beaty, president of Aftermarket and Motorsports, thyssenkrupp BILSTEIN of America. “With a proven record creating and implementing motorsports sales strategies, Aaron is a valuable addition to BILSTEIN’s motorsports team.”
A motorhead from an early age, Morey started slot car racing at age four, and by the time he was seven, was racing 1/18-scale gas cars across the Midwest.
At 11, he was competing in the World Karting Association, and at 13, started racing BMX bikes, winning more than 160 events over three years and climbing to second in the US rankings.
At 18, he raced an UMP Dirt Modified car on local circle tracks, and over the next 17 years competed in everything from the World of Outlaws Late Model Series, sprint cars and the USMTS Modified Tour.
“What I enjoy most about my career is the competition,” Morey said. “I love winning and hate finishing second. Working in the motorsports industry, you’re always looking for the wins every weekend and using those wins to grow sales.”
In this position, Morey will implement strategies across the various motorsports segments to increase the company's market share growth. He will also lead the motorsports team as BILSTEIN continues to develop and release its latest in shock technology.
Morey has more than 15 years experience in motorsports sales and marketing leadership. Most recently, he served as director of sales and marketing at Keyser’s Port City Racing, where he led global sales for the leading aftermarket suspension manufacturer.
“Aaron’s experience in motorsports leadership is impressive,” said Steven Beaty, president of Aftermarket and Motorsports, thyssenkrupp BILSTEIN of America. “With a proven record creating and implementing motorsports sales strategies, Aaron is a valuable addition to BILSTEIN’s motorsports team.”
A motorhead from an early age, Morey started slot car racing at age four, and by the time he was seven, was racing 1/18-scale gas cars across the Midwest.
At 11, he was competing in the World Karting Association, and at 13, started racing BMX bikes, winning more than 160 events over three years and climbing to second in the US rankings.
At 18, he raced an UMP Dirt Modified car on local circle tracks, and over the next 17 years competed in everything from the World of Outlaws Late Model Series, sprint cars and the USMTS Modified Tour.
“What I enjoy most about my career is the competition,” Morey said. “I love winning and hate finishing second. Working in the motorsports industry, you’re always looking for the wins every weekend and using those wins to grow sales.”
