Jeff Butcher has joined KRC Power Steering in the newly created Director of Marketing position. As a longtime racing industry leader and past PRI Roundtable Member, Butcher brings his energetic experience to the KRC team, which includes over 50 wins as a NASCAR Crew Chief working with the top drivers in the country at the professional Cup,Truck and Late Model levels.

KRC Power Steering founder Ken Roper noted, “We added the new role to meet the demands of the growing KRC Brand. I have known Jeff Butcher for over 20 years, creating a natural addition to the KRC family.”

KRC has been innovating high end power steering and serpentine pulley systems since 1997. KRC Power Steering manufactures quality pumps, pulleys and components from its state-of-the-art manufacturing factory in Kennesaw, Georgia. The KRC plant contains a shop floor with a fleet of new precision CNC machines, ensuring sustainable quality.

The recent factory expansion is designed to grow with the trend of utilizing KRC Serpentine Pulleys and horsepower saving KRC Power Steering Pumps.

Roper added, “Butcher joins the team at the perfect time to maximize the investment we have made in top of the line CNC manufacturing equipment.”

The KRC team is comprised of successful race car drivers, crew chiefs, race team members, engineers, machinists and technical experts. With over 150 years of combined racing and high-performance experience, customers are assured of receiving expert guidance to identify the perfect KRC Power Steering System for their specific application.

Learn more at www.krcpower.com