Holley Performance Brands is growing its global footprint by expanding into Mexico.

The company is entering Mexico in a phased approach, beginning with its modern truck and off-road consumer vertical that encompasses Jeeps, Ford Broncos, mid-size pickups and other highly customized vehicle fitments in the region. Products and platform package solutions from Holley-owned brands like ADS, Baer, Edge, DiabloSport, Flowmaster, Superchips, Holley, ACCEL and MSD are already available in Mexico through authorized distributors, including Auto Zone locations, as well as through job shops.

Holley's entrance into Mexico officially kicked off on February 1 with an event in Monterrey, Nuevo Leon, Mexico, attended by distributors, job shops, enthusiasts and Holley Performance Brands leadership. To support its growing presence in the Mexico region, Holley has launched a dedicated website and social media channels, the company said.

Holley plans to launch its Domestic Muscle product portfolio in Mexico later this spring--including high-performance brands such as AEM, Mr. Gasket and Holley EFI--with its Safety & Racing brands to follow later this year, including Stilo, Simpson, RaceQuip and Hans.

For more information on Holley Mexico, visit holley.com/mexico.