In 2017, Keystone Automotive Operations launched Parts Via, an innovative sales network that linked organic site traffic at its brand partner’s websites to local brick and mortar business via a “Buy Now” button. The profits from the online transactions are shared among participating supplier partners and dealers while the free, ship-to-store delivery option served as a catalyst for driving consumer traffic to the local business.

The new program stimulated add-on sales, installation revenue and service opportunities.

Today, Keystone announced that it would officially launch Phase II of Parts Via during its annual BIG Show March 8-9, 2019, at the Gaylord Texan in Grapevine, Texas. The new phase includes program enhancements that expand e-commerce reach through a consumer-facing website and marketplace store. Also, Parts Via members will be part of a new customer Parts Via loyalty program.

The new loyalty program employs a tiered approach to participation that is designed to make getting involved “easy and scalable for future growth regardless of a business’s size, focus or markets served.” As a Parts Via network dealer’s participation and engagement with Keystone grows, so do the benefits of being in the Parts Via Loyalty Program.

“We wanted to build a program that put our partners in the best competitive position to capture the sale regardless of where and when a consumer chooses to buy something, whether it is in a store or online,” Keystone President Bill Rogers said.

Keystone will preview its new consumer website during the BIG Show as part of the Phase II rollout. The site will complement the “Buy Now” functionality on partner sites and have the added benefit of hosting all the Parts Via partner products in one location. The new site will also include a robust parts look-up tool, fresh content and ship-to-store/ship-to-home options.

For more information, visit the Keystone Automotive Operations website or the Parts Via website.