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Strong Sponsors Set Up For Lucas Oil Mods
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The Lucas Oil Modified Series presented by LoanMart waved the green flag on its 11th championship season Saturday at Havasu 95 Speedway with the strongest group of sponsors in series history lending their invaluable support.
“We’re unbelievably proud to be associated with this group of companies and their products,” series co-founder and promoter Greg Scheidecker said. “I want to thank all of them for sharing the vision Bill Rozhon and Alan Brown and I had when we started the series back in 2006.
“There’s no way we could have survived those early years and seen this series grow the way it has without the commitment of all our sponsors, large and small. We’ve always tried to thank them by giving them the broadest possible platform for marketing and exposure. I think we must be succeeding in that because I know there are series a lot bigger than ours that would love to have the kind of support we enjoy.
“What’s especially gratifying is that most of our partners have been with us for at least a few years and several have been here since the start.”
LoanMart, the nation’s largest auto title loan agency, returns as the series sponsor for the fourth year and that company’s varied contributions have provided a solid base for the series as it expands into new markets and new venues.
Hoosier Tire West and Sunoco Race Fuel are two of the series “lifers.” Both companies signed on during the formative period. Sunoco has been the exclusive race fuel supplier and has sponsored the Winner’s Circle program and other bonus funds. Hoosier has been the exclusive tire supplier and the sponsor of the championship points fund, which has increased every year through their generosity.
K&N Filters has contributed in a variety of ways over the past decade and this year has generously agreed to sponsor the series’ tow money program to help defray travel expenses for the top 24 drivers in the point standings. BILSTEIN is the series Official Shock Absorber as well as the sponsor of the B main events that pay $500 to win, Optima Batteries is the long-time sponsor of the appropriately-named Hard Charger award that goes to the driver who improves his position the most during a race and SuperClean is the sponsor of the Lucky Dog award, to the first driver at least a lap behind at the checkered flag.
DJ Safety significantly increased its involvement before last season, when it worked with series officials to create the DJ Safety Rookie of the Year Award program that rewarded inaugural winner Jack Madrid with products and merchandise worth about $4000.
General Tire, GEICO, E3 Spark Plugs and Carlyle Tools-NAPA are core members of Team Lucas, along with Lucas Oil Products Inc., Protect the Harvest, MAVTV The Motorsports Channel and LucasOilRacing.TV.
The list is expanding, too.
“Fortunately, the favorable reputation our series and our racers have in the racing community and with our marketing partners enables us to continues to attract new sponsors,” Scheidecker said. “We want to welcome five of them this year – 4 Wheel Parts, JOES Racing Products, EFI University, Scribner’s Plastics and Fast EZ-EFI System-COMP.
“We hope they’ll be our partners for years to come.”
“We’re unbelievably proud to be associated with this group of companies and their products,” series co-founder and promoter Greg Scheidecker said. “I want to thank all of them for sharing the vision Bill Rozhon and Alan Brown and I had when we started the series back in 2006.
“There’s no way we could have survived those early years and seen this series grow the way it has without the commitment of all our sponsors, large and small. We’ve always tried to thank them by giving them the broadest possible platform for marketing and exposure. I think we must be succeeding in that because I know there are series a lot bigger than ours that would love to have the kind of support we enjoy.
“What’s especially gratifying is that most of our partners have been with us for at least a few years and several have been here since the start.”
LoanMart, the nation’s largest auto title loan agency, returns as the series sponsor for the fourth year and that company’s varied contributions have provided a solid base for the series as it expands into new markets and new venues.
Hoosier Tire West and Sunoco Race Fuel are two of the series “lifers.” Both companies signed on during the formative period. Sunoco has been the exclusive race fuel supplier and has sponsored the Winner’s Circle program and other bonus funds. Hoosier has been the exclusive tire supplier and the sponsor of the championship points fund, which has increased every year through their generosity.
K&N Filters has contributed in a variety of ways over the past decade and this year has generously agreed to sponsor the series’ tow money program to help defray travel expenses for the top 24 drivers in the point standings. BILSTEIN is the series Official Shock Absorber as well as the sponsor of the B main events that pay $500 to win, Optima Batteries is the long-time sponsor of the appropriately-named Hard Charger award that goes to the driver who improves his position the most during a race and SuperClean is the sponsor of the Lucky Dog award, to the first driver at least a lap behind at the checkered flag.
DJ Safety significantly increased its involvement before last season, when it worked with series officials to create the DJ Safety Rookie of the Year Award program that rewarded inaugural winner Jack Madrid with products and merchandise worth about $4000.
General Tire, GEICO, E3 Spark Plugs and Carlyle Tools-NAPA are core members of Team Lucas, along with Lucas Oil Products Inc., Protect the Harvest, MAVTV The Motorsports Channel and LucasOilRacing.TV.
The list is expanding, too.
“Fortunately, the favorable reputation our series and our racers have in the racing community and with our marketing partners enables us to continues to attract new sponsors,” Scheidecker said. “We want to welcome five of them this year – 4 Wheel Parts, JOES Racing Products, EFI University, Scribner’s Plastics and Fast EZ-EFI System-COMP.
“We hope they’ll be our partners for years to come.”
