PerTronix Performance Brands—the San Dimas, California-based provider of aftermarket automotive products, including ignition, exhaust, and fuel systems—has appointed Sarah Lassek as the chief brand officer, according to published reports. 

Lassek will be responsible for marketing initiatives for all brands within the group, which includes PerTronix Ignition, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive, Waterman Racing Components, and Taylor Cable Products.

An automotive enthusiast, Lassek most recently served as senior vice president of Omaze. She is also a member of The Motoring Club; is on the advisory board for 000 Magazine for Porsche enthusiasts; and is a member of the all-female team of mentors for Petersen Automotive Museum’s Business Incubator Program. 

For more information, visit pertronixbrands.com.