Motovicity has selected Blue Ridge technology services and software to bolster its customer service, further optimize its supply chain management performance and drive organizational goals, according to the distributor.

Motovicity was limited to a quarterly analysis prior to utilizing the Blue Ridge program, creating challenges when attempting to cast market trends and subsequent logistics. The new technology will allow Motovicity to analyze market trends and stock changes every four weeks in addition to daily reviews, allowing the distributor to react more rapidly to market changes, according to the company.

In related news, Motovicity has added PTP Turbo Blankets, a manufacturer of heat management products, to its line up.

“PTP Turbo Blankets is one of the leading suppliers of turbo blankets and exhaust wraps in the country, appealing to both street and race performance enthusiasts,” Manny Iwabuchi, PTP’s director of research and product development, said.

For more info, visit Motovicity.com.