Must See Racing Founder Retires, Sells Series

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MustSeeRacing.com logo on a blue background.


Must See Racing CEO and President Jim Hanks has sold the asphalt sprint car series and will step away from the day-to-day operations of the series, effective immediately.

The timing of the sale comes less than six weeks before the opening weekend is set to kick off the sixteenth season of racing for the 410-winged asphalt sprint car series.

Long-time Must See Racing official Tony Roberts now assumes ownership of the series. Roberts previously served in multiple positions with the USAC Western States Series before accepting a position as Track Director with Must See Racing in 2023.

"It's an honor to be able to acquire such a historic series," said Roberts. "Jim Hanks has done a remarkable job establishing a brand-name brand with great drivers and exciting racing. I already have a great relationship with the teams from my time as an official. I hope to honor the traditions and build on what Jim and Nancy have established for years to come."

Hanks, along with his wife Nancy, founded Must See Racing as a motorsports television production entity in 2008, producing tape-delayed racing broadcasts for Fox Sports Network, and in 2011, launched the Must See Racing Sprint Series.

The Holly, Michigan-based series has competed in 13 different states to date. The sanctioning body has also included Super Modifieds and 602 Crate Sprint Cars. MSR sanctioned and televised the Little 500 from 2012-2020.

"For over thirty years, I have been blessed with the privilege to participate as a car owner and as the founder and owner of Must See Racing which has been an important business endeavor and a responsibility to best represent our sport, providing racing entertainment for the fans and value for the teams, tracks, sponsors and all the stakeholders," said Hanks.

For more information, visit mustseeracing.com.

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