VP Racing Fuels, Inc., has appointed Peter Coleman of Birmingham, U.K., to the role of the business development consultant for Europe.

Coleman has extensive sales & marketing experience with the international brands STP and Armor All and most recently as the brand manager for Bridgestone.

“With its winning range of fuels, additives and accessories, VP has a lot to offer and I’m looking forward to promoting the brand throughout Europe. It’s a real pleasure to continue my work in the motorsport fuels industry,” Coleman said.

In related news, VP Racing Fuels announced today the signing of a long-term agreement with Sebring International Raceway to provide fuel service to racers as the track's official racing fuel partner.