Jimco Racing Acquired By Robbie Pierce

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Motorsports entrepreneur and veteran off-road racer Robbie Pierce has acquired Jimco Racing Inc.

Jimco, a manufacturer of off-road racing vehicles, has developed more than 500 race cars, trucks and UTVs and hundreds of victories and championships around the world.

Pierce made news last year after selling Impact Racing Inc. and its associated brands (MasterCraft Safety and MasterCraft Defense) to the Italian-based Sparco.

Founded in the mid-1970s by former Navy civilian engineer Jim Julson, Jimco’s roots were planted in a home garage in nearby El Cajon, Calif. Julson’s son Mike would later take over the rings in 1989, with his son Matt Loiodice taking over in 2016 when Mike entered semi-retirement.

Jimco Racing will continue its evolution of modern race car and trucks, including the debut of a new mid-engine Class 1 car by Wilson Motorsports at this weekend’s SCORE San Felipe 250. Additional plans call for a higher presence within the side-by-side UTV market, as well as offering customers immediate delivery of Jimco race vehicles right from its showroom floor.

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