Watkins Glen International, the famed asphalt and concrete track in New York, announced the addition of Michael Gardner as its public relations manager, effective immediately.

Gardner's responsibilities will include drafting press releases, creating print and digital marketing materials, managing social media channels, pitching media on story opportunities, and scheduling on-air appearances with local and regional affiliates for drivers and WGI staff.

During event weekends, Gardner will assist with the operation of the WGI media center along with pre- and post-race activities.

“We are excited to welcome Michael to the Watkins Glen International team and know he will be a valuable asset to us moving forward,” WGI President Michael Printup said.

Gardner comes to WGI from Zimmerman Advertising where he worked on Nissan’s national partnership in collegiate sports. He has also spent time at Texas Motor Speedway assisting the media relations department during NASCAR and Verizon IndyCar Series race weekends. Gardner fills the position previously held by Chris Banker, who was promoted to director of Public Relations in December.