Max-Trac Tire Co., Inc. (dba Mickey Thompson Performance Tires & Wheels) has selected William (Bill) Pasco as Northeast Regional Marketing Manager. Pasco is responsible for driving profitability and growth through marketing and dealer support.  

Formerly Territory Sales Manager for Mr. Gasket company, Pasco brings 13 years of automotive industry experience to his new role with Mickey Thompson.

“I really enjoy working in this industry, and it’s great to be a part of the Mickey Thompson team,” stated Bill Pasco. “I look forward to making a measurable contribution to the company while growing many of my existing relationships within the industry.”

An Ohio native, Pasco holds a bachelor’s degree in Economics and a minor in Marketing from Kent State University.