Kristin Sowinski this month was named Communications and Marketing Coordinator for Jiffy-tite OEM, Aftermarket and Motorsports initiatives.

Kristin has a unique background particularly suited for this role. Her experience includes Media, Marketing, and Web/Public Relations roles for World Racing Group at Watkins Glen, New York and Concord, North Carolina.

She also has experience as an Event Planner for Charlotte Motor Speedway located in Charlotte, North Carolina. Her most recent assignment was Promotions Assistant for Entercom Communications in Amherst, New York.

Kristin's extensive background will be valuable in this new role as she helps in the development of new Aftermarket initiatives, as well as helping to manage the most aggressive Motorsports Consumer marketing campaign the company has ever implemented.

Kristin is a graduate of D'Youville College in Buffalo, New York, where she earned her Bachelor's degree in Business Management with a concentration in Marketing and Sports Media.

Jiffy-tite Inc. is a Tier II OEM supplier of fluid connection systems for the automotive industry. For more information about Jiffy-tite Motorsports, visit www.jiffy-tite.com.