VIRginia International Raceway has announced Nissan as the official track auto partner. The major new sponsorship deal includes a multi-year partnership that builds on the auto manufacturer’s decades of motorsports passion and innovation.
 
“VIR is an exceptional track to test Nissan technology and performance,” said Rick Kulach, Senior Planner – Motorsports Marketing Communications for Nissan North America. “It is a beautiful, demanding, exhilarating road course unlike anywhere else, especially in the Mid-Atlantic.”
 
As the official auto partner, Nissan will have signage throughout VIR, as well as interactive fan experiences at many of its spectator events. Nissan hosted a large exhibit and fan zone during the 2014 Oak Tree Grand Prix TUDOR United SportsCar Championship at VIR, which exceeded expectations and ultimately helped influence the expanded track partnership.
 
“We’re thrilled to officially have Nissan on board as a sponsor and partner,” said Connie Nyholm, CEO and owner of VIR. “We’re looking forward to working together for new and exciting experiences with our fans, and continuing this relationship for years to come.”
 
The announcement comes as VIR gears up for the 2015 spectator season. For more information, visit www.virnow.com.