Glen Cromwell has been promoted to Senior Vice President, Media and Marketing of the National Hot Rod Association (NHRA). Cromwell begins his new role effective immediately.

Cromwell joined NHRA as a Division Director in 1997 and has been a key player leading the sport’s marketing efforts for the past 20 years.  

“I look forward to this next step in my career within NHRA Championship Drag Racing,” Cromwell, said. “The NHRA Mello Yello Drag Racing Series is poised for unparalleled growth with the support of our partners. I welcome the opportunity to enhance our programs and continue to expand the sport.”

Cromwell will retain the responsibilities he has held as Vice President of National Event Marketing in addition to overseeing brand marketing, publications, media, television and broadcasting groups.

He will also retain his seat on the board of directors of the Wally Parks NHRA Motorsports Museum.

Prior to joining NHRA in 1997, Cromwell served in a variety of capacities with FELD Motorsports, producer of AMA Supercross and Monster Truck events.