VP Racing Fuels Names New Director Of Marketing

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VP Racing Fuels announced the appointment of Donato Bonacquisto as Director of Marketing. Bonacquisto will be responsible for advertising, sponsorships, event management and public relations in support of all VP business divisions including Race Fuel, Branding and Consumer Products. 

Bonacquisto comes to VP from Hankook Tire America where, as Motorsports and Events Manager, he promoted the Hankook Tire brand in the U.S. market across a mix of professional and amateur motorsports initiatives and top-level events in the consumer, aftermarket and commercial sectors.

Prior to that, he held management positions at multiple NASCAR Cup Series teams in both marketing and business development capacities, in addition to tenures with JHE Production Group managing elements of the Sprint title sponsorship with NASCAR and SPEED Channel as Event Marketing Manager. 

Bonacquisto has also held roles in the automotive industry producing media/press launches at APEX Performance and managing luxury brands including Ferrari, Maserati, Porsche, Aston Martin and Bentley.
 
Bonacquisto began his career in motorsports competing in SCCA events and continues to pursue racing as a hobby.

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