IMSA Signs Partnership With NBC Sports Group
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The International Motor Sports Association (IMSA) will have a new U.S. broadcast home for its flagship IMSA WeatherTech SportsCar Championship, what is currently known as the Continental Tire SportsCar Challenge and the IMSA Prototype Challenge Presented by Mazda as NBC Sports Group and IMSA today announced a six-year partnership starting with the 2019 season.
Three races will broadcast on NBC and there will be more than 45 hours of WeatherTech Championship races televised on the NBC Sports Network (NBCSN) throughout the season. NBC Sports will present more than 100 hours of IMSA coverage across its broadcast, cable, and digital platforms.
The NBC Sports App and NBCSports.com will also offer flag-to-flag live streaming coverage of every WeatherTech Championship race to authenticated subscribers.
“The resonance and gravity of this new partnership with NBC Sports Group for IMSA fans and our stakeholders cannot be overstated,” said IMSA CEO Ed Bennett. “This agreement is the culmination of a comprehensive process to align ourselves with a media rights partner that will capitalize on the tremendous momentum IMSA and the WeatherTech Championship are enjoying and will help our sport reach new heights.
NBC Sports Group is the home of motorsports in the U.S., with this agreement adding to its extensive portfolio of auto racing that includes NASCAR and INDYCAR.
The 2019 season begins with the 57th Rolex 24 At Daytona on Jan. 26-27, 2019 and the entire season broadcast schedule will be announced in the coming months.
Three races will broadcast on NBC and there will be more than 45 hours of WeatherTech Championship races televised on the NBC Sports Network (NBCSN) throughout the season. NBC Sports will present more than 100 hours of IMSA coverage across its broadcast, cable, and digital platforms.
The NBC Sports App and NBCSports.com will also offer flag-to-flag live streaming coverage of every WeatherTech Championship race to authenticated subscribers.
“The resonance and gravity of this new partnership with NBC Sports Group for IMSA fans and our stakeholders cannot be overstated,” said IMSA CEO Ed Bennett. “This agreement is the culmination of a comprehensive process to align ourselves with a media rights partner that will capitalize on the tremendous momentum IMSA and the WeatherTech Championship are enjoying and will help our sport reach new heights.
NBC Sports Group is the home of motorsports in the U.S., with this agreement adding to its extensive portfolio of auto racing that includes NASCAR and INDYCAR.
The 2019 season begins with the 57th Rolex 24 At Daytona on Jan. 26-27, 2019 and the entire season broadcast schedule will be announced in the coming months.