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Valvoline To Construct Two Stock-Full Class Trucks For Baja 1000
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Valvoline announced a large internal team, along with strong lead and supporting partners, will construct two, custom Stock-Full class trucks to compete in the 49th SCORE Baja 1000, scheduled for November 16–20 of this year.
This marks Valvoline's inaugural endeavor as an owner in this racing league.
Lead partner in this venture is worldwide engine manufacturer Cummins. Since 1996, Valvoline and Cummins have had an exclusive arrangement, with the Cummins' logo appearing on product packaging for a number of Valvoline's Premium Blue portfolio of products.
Additional Baja build partners include BILSTEIN and ATS Diesel Performance, a worldwide manufacturer of diesel truck performance products. All partner companies have been integral in providing assets and expertise to the build.
"This endeavor is truly a collaboration of an extended, and valued, partner network," said Jamal Muashsher, Valvoline's director of marketing for global brands. "Several Valvoline employees wanted to demonstrate our hands-on expertise by showing that we not only work at Valvoline, but also embody the spirit of the brand and understand how to get under the hood and create a competition vehicle."
This year's Baja race will be a loop covering 800–1000 miles, starting and ending in Ensenada, Baja California, Mexico. Two main trucks and two chase trucks—rotating drivers and navigators—are needed to complete the average 28-52 hour race.
Drivers invited to navigate the custom-made vehicles will be Network A and Formula Drift Drivers Chris Forsberg and Ryan Tuerck.
"In celebrating our 150th anniversary, we looked at Valvoline racers from our past and present to help us form a list of athletes to align with for this race. Certainly, Ryan and Chris were at the top," added Muashsher. "It meant a lot to us that the drivers invited to helm our one-of-a-kind trucks speak to the evolution of Valvoline over the past 15 decades."
The entire build will be highlighted in a digital series that will be exclusive on TeamValvoline.com this fall.
This marks Valvoline's inaugural endeavor as an owner in this racing league.
Lead partner in this venture is worldwide engine manufacturer Cummins. Since 1996, Valvoline and Cummins have had an exclusive arrangement, with the Cummins' logo appearing on product packaging for a number of Valvoline's Premium Blue portfolio of products.
Additional Baja build partners include BILSTEIN and ATS Diesel Performance, a worldwide manufacturer of diesel truck performance products. All partner companies have been integral in providing assets and expertise to the build.
"This endeavor is truly a collaboration of an extended, and valued, partner network," said Jamal Muashsher, Valvoline's director of marketing for global brands. "Several Valvoline employees wanted to demonstrate our hands-on expertise by showing that we not only work at Valvoline, but also embody the spirit of the brand and understand how to get under the hood and create a competition vehicle."
This year's Baja race will be a loop covering 800–1000 miles, starting and ending in Ensenada, Baja California, Mexico. Two main trucks and two chase trucks—rotating drivers and navigators—are needed to complete the average 28-52 hour race.
Drivers invited to navigate the custom-made vehicles will be Network A and Formula Drift Drivers Chris Forsberg and Ryan Tuerck.
"In celebrating our 150th anniversary, we looked at Valvoline racers from our past and present to help us form a list of athletes to align with for this race. Certainly, Ryan and Chris were at the top," added Muashsher. "It meant a lot to us that the drivers invited to helm our one-of-a-kind trucks speak to the evolution of Valvoline over the past 15 decades."
The entire build will be highlighted in a digital series that will be exclusive on TeamValvoline.com this fall.
