LIQUI MOLY USA has promoted Eva Tran to vice president of marketing, the company announced.

The promotion recognizes her exceptional leadership, strategic vision and instrumental role in the company's sustained growth across the United States and Canada, the company said.

Tran joined LIQUI MOLY USA eight years ago and has been a driving force behind the company's expansion and brand development in North America. Being in charge of the marketing department, she successfully built the entire marketing team from the ground up, establishing a high-performing team that has significantly elevated LIQUI MOLY's brand presence and market position, according to company executives.

In addition to her marketing leadership, Tran also played a critical operational role during a key phase of the company's growth. She led operations including overseeing the successful launch of LIQUI MOLY's first domestic warehouse, which LIQUI MOLY says strengthened the company's infrastructure and distribution capabilities. After transitioning that responsibility in 2024, she has been fully dedicated to leading marketing strategy and further accelerating brand growth.

In her new role, Tran will continue to focus on long-term strategic initiatives, brand positioning and team development, working closely with CEO Sebastian Zelger and the executive team to drive the company's vision forward.

"Eva has been a cornerstone of our success in North America," said Zelger. "Her leadership, deep understanding of our brand and ability to scale both teams and strategy have made a lasting impact on our business. This promotion reflects not only her past contributions but also the critical role she will play in our future growth."

Tran is widely respected within the industry and actively involved in professional associations, contributing to conversations around marketing, leadership and brand development, company representatives said. She is a passionate advocate for women in leadership and is committed to fostering growth, mentorship and stronger representation--both within LIQUI MOLY and across the industry. She also maintains close relationships with LIQUI MOLY's headquarters and international partners, strengthening collaboration and driving global alignment.

"I'm incredibly proud of what we've built over the past eight years," said Tran. "What started as a one-person marketing effort has grown into a dynamic team that plays a central role in shaping our brand and driving our business forward. I'm excited to continue this journey, working alongside our leadership team to take LIQUI MOLY to the next level."

For more information, visit liqui-moly.com.

Images courtesy of LIQUI MOLY and Shutterstock | Phillip Wittke