Off-road retailer 4 Wheel Parts has announced the promotion of Kathryn Reinhardt to director of retail marketing. 

Reinhardt holds over 15 years of experience in the automotive aftermarket industry, including expertise in new product launches, vendor relationship building, and category marketing.

In her new role, Reinhardt will lead the company’s go-to-marketing strategy, as well as the planning and execution of the 4 Wheel Parts retail and house brands marketing.

“Kathryn’s made a significant, positive impact in her short time at 4WP, strengthening our partner brands’ marketing efforts as well as 4WP’s overall marketing presence,” said Jason DiFuccia, VP of category management and marketing. “Her extensive marketing expertise and industry connections make her an ideal leader to expand 4WP’s marketplace leadership.”

Reinhardt represents 4 Wheel Parts and its manufacturing brands on the SEMA Board of Directors. She is also the immediate past chairwoman of TORA and the current chairwoman of SEMA Cares.   

For more information, visit 4wheelparts.com. To contact Reinhardt, email kreinhardt@4wp.com.