NTT has renewed its sponsorship of the NTT INDYCAR SERIES, organization officials announced.

Under the renewed agreement, NTT has expanded its role beyond race analytics and fan engagement to provide advanced AI and data capabilities for Penske Entertainment and INDYCAR. This includes AI-driven operations, real‑time decision intelligence and emissions visibility across INDYCAR, the Indianapolis Motor Speedway (IMS) and marquee events within the Penske Entertainment portfolio.

In addition to the entitlement sponsorship, NTT, along with its subsidiary NTT DATA, will continue as the official technology partner for INDYCAR, the NTT INDYCAR SERIES, IMS, the Indianapolis 500 and the NASCAR Brickyard weekend.

"Our partnership has evolved from series‑level analytics into an enterprise‑wide AI and data intelligence collaboration," said Akira Shimada, president and CEO, NTT. "In addition to powering race‑day analytics and enabling AI‑driven intelligence that supports safety, sustainability and decision‑making, NTT is applying data and AI at scale with our clients and partners to create a more connected, resilient and responsible future."

During a typical race weekend, including the Indianapolis 500, the NTT INDYCAR SERIES generates billions of real‑time data points from cars, teams and track operations. NTT DATA provides actionable insights to inform race control, operations teams, broadcast partners and event planners to support faster, more precise decisions.

Penske Entertainment and NTT DATA are deploying AI to transform how fans experience INDYCAR – starting with "Up To Speed," a new AI‑powered feature delivering smarter, more dynamic race insights to fans, alongside expanded real‑time data, content and digital experiences coming online throughout this season. The new "Up To Speed" feature is available now on the INDYCAR App powered by NTT DATA.

For more information, visit indycar.com.