IMSA Extends Media Rights Agreement With NBC Sports

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The International Motor Sports Association (IMSA) and NBC Sports have agreed to a multi-year extension of their media rights agreement, keeping NBC Sports as the home of the flagship IMSA WeatherTech SportsCar Championship and other IMSA-sanctioned series.

As part of the agreement, NBC Sports will present 17 hours of IMSA WeatherTech SportsCar Championship coverage on the NBC broadcast network annually, nearly a 50% increase of broadcast network coverage per year from the prior agreement. Additionally, all WeatherTech Championship coverage will stream live on Peacock.

"Our partnership with NBC Sports has produced viewership increases for the IMSA WeatherTech SportsCar Championship every year from our first year in 2019 through last season," said IMSA President John Doonan. "We also have managed to deliver impressive audience growth on Peacock, which is an especially valuable platform for delivering live, flag-to-flag coverage of endurance races to our domestic race fans. We are thrilled to confirm not only an extension of our relationship with NBC Sports, but nearly a 50 percent increase in the number of hours on the NBC broadcast network beginning next year."

For more information, visit imsa.com.

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