Dennis Overholser Acquires Ownership of Painless Performance Products

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Painless Performance Products logo


Dennis Overholser, one of the co-founders of Painless Performance Products, has retained full ownership of the Fort Worth, Texas-based company. The company offers a diverse range of wiring harnesses, EFI solutions, switch panels and more.

Established in 1990, Painless Performance Products has been one of the cornerstones in the automotive aftermarket and motorsports industries, renowned for its solutions that simplify wiring complexities. Overholser's ownership signals a new era of focused leadership and strategic growth for the company, according to a release.

Under Overholser's leadership, Painless Performance Products is poised to expand its product offerings, enhance operational efficiencies and strengthen its position as a market leader.

"We see a bright future ahead for Painless Performance Products," Overholser said. "Our focus remains on driving innovation and meeting the evolving needs of our customers. With ownership restored, we have the agility to respond swiftly to market demands and continue our tradition of excellence."

For more information, visit painlessperformance.com

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