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NHRA's DSR Pursuing New Brand Partner For 2019
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The U.S. Army has elected not to renew its sponsorship with Don Schumacher Racing and the National Hot Rod Ass’n (NHRA) due to a reallocation of its marketing budget.
DSR is actively pursuing a new brand to partner with the team. Its roster of sponsors and personalities have contributed to 325 NHRA national event titles and 16 championships.
The U.S. Army’s partnership with DSR extends all the way back to the 2000 season when its colors debuted on Tony Schumacher’s Top Fuel dragster at the U.S. Nationals in Indianapolis. Schumacher raced to the victory that weekend.
“The U.S. Army has been a great partner of Don Schumacher Racing for nearly two decades,” Team Owner Don Schumacher said. “It has been a mutually beneficial relationship with the U.S. Army instilling the mental, physical and emotional strength of the U.S. Army Soldier in all of us.”
The U.S. Army will remain as the primary sponsor of Tony Schumacher and his U.S. Army Top Fuel dragster through the remainder of the current NHRA season.
Schumacher is the winningest Top Fuel driver in NHRA history and has earned seven of his eight world titles behind the wheel of the U.S. Army car.
“The U.S. Army has been an incredibly loyal and longtime supporter of NHRA Championship Drag Racing and we are sad to see them go, especially during a time in which NHRA is experiencing so much success,” NHRA President Glen Cromwell said.
DSR is actively pursuing a new brand to partner with the team. Its roster of sponsors and personalities have contributed to 325 NHRA national event titles and 16 championships.
The U.S. Army’s partnership with DSR extends all the way back to the 2000 season when its colors debuted on Tony Schumacher’s Top Fuel dragster at the U.S. Nationals in Indianapolis. Schumacher raced to the victory that weekend.
“The U.S. Army has been a great partner of Don Schumacher Racing for nearly two decades,” Team Owner Don Schumacher said. “It has been a mutually beneficial relationship with the U.S. Army instilling the mental, physical and emotional strength of the U.S. Army Soldier in all of us.”
The U.S. Army will remain as the primary sponsor of Tony Schumacher and his U.S. Army Top Fuel dragster through the remainder of the current NHRA season.
Schumacher is the winningest Top Fuel driver in NHRA history and has earned seven of his eight world titles behind the wheel of the U.S. Army car.
“The U.S. Army has been an incredibly loyal and longtime supporter of NHRA Championship Drag Racing and we are sad to see them go, especially during a time in which NHRA is experiencing so much success,” NHRA President Glen Cromwell said.
