Scott “Woody” Woodruff has been named the new Branding and Motorsports Director at Elite Motorsports, LLC.

In his new role, Woodruff will work closely with the organization’s various brands, including Elite Motorsports, Elite Performance, Elite HP, Patterson-Elite and Elite Cultivation.

Woodruff was most recently the director of Media and Motorsports at JEGS, where he spent the last two-and-a-half decades “effectively and efficiently increase branding,” according to published accounts. He graduated with a degree in Marketing from Ashland University in 1992.