Forrest Lucas has teamed with professional racer Ali Afshar to launch ESX Entertainment, which will finance and produce films with inspiring and purpose-driven stories.

Lucas and Afshar’s new ESX Entertainment will focus on feature films, TV and digital content as Afshar’s ESX Productions and its film slate will be folded into ESX Entertainment. The slate includes The Wrong Side of Right, a social issue drama starring Lea Thompson, James Remar, Allison Paige and Jayson Blair; and The Wizard, a coming-of-age story of perseverance in the face of adversity, starring Jon Voight, William Fichtner, Gabriel Basso and Afshar.

The new company also inherits Afshar’s Born to Race franchise, which includes the original Born to Race and the sequel Born to Race: Fast Track, as well as a Born to Race TV series currently in development.

ESX Entertainment marks the first venture into film for Lucas, who also counts among his properties the "Protect the Harvest" organization—a nonprofit that helps protect and educate the public about hunting, farming, ranching and pet ownership.

ESX Entertainment’s initiatives will be supported by a media fund backed by Lucas, which allows ESX to both finance content as well as provide P&A funding. The company aims to make 3 to 6 projects a year across TV, film and digital media.