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Media Expert Named To NHRA Board Of Directors
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Television and new media expert Ed Desser has been elected to the NHRA Board of Directors, announced NHRA Chairman of the Board Dallas Gardner.
Desser brings broad and deep experience in the business, presentation and technology of worldwide sports content delivery across all platforms to NHRA’s board at this key time as the sanctioning body increases its reach through the television and digital technology opportunities in today’s changing media landscape, according to the series.
Desser’s career started in local broadcasting in Los Angeles after which he served 23 years as the senior media executive with the National Basketball Association. He spearheaded the exploration and development of many pioneering technologies for NBA, ranging from the early use of high definition TV and direct broadcast satellite, development of the NBA’s and all teams’ original websites, delivering real-time game statistics, and creating NBA TV, the first major league-owned TV network.
In 2002, Desser was named the NBA’s Executive Vice President, Strategic Planning and Business Development, Office of the Commissioner. He led the NBA’s business planning process and the NBA Board of Governors' Planning Committee.
Desser now leads consulting firm Desser Sports Media, Inc. (DSM), where he has negotiated well over 50 sports and media rights deals on behalf of rights owners. In addition, DSM works on the rights buying and programming distribution side of the industry, helping major Fortune 500 entertainment, media and distribution companies.
Desser will join current board members Gardner, Michael Cohen, Ken Clapp, NHRA President Peter Clifford, and NHRA Senior Vice President of Racing Operations Graham Light, effective immediately.
Desser brings broad and deep experience in the business, presentation and technology of worldwide sports content delivery across all platforms to NHRA’s board at this key time as the sanctioning body increases its reach through the television and digital technology opportunities in today’s changing media landscape, according to the series.
Desser’s career started in local broadcasting in Los Angeles after which he served 23 years as the senior media executive with the National Basketball Association. He spearheaded the exploration and development of many pioneering technologies for NBA, ranging from the early use of high definition TV and direct broadcast satellite, development of the NBA’s and all teams’ original websites, delivering real-time game statistics, and creating NBA TV, the first major league-owned TV network.
In 2002, Desser was named the NBA’s Executive Vice President, Strategic Planning and Business Development, Office of the Commissioner. He led the NBA’s business planning process and the NBA Board of Governors' Planning Committee.
Desser now leads consulting firm Desser Sports Media, Inc. (DSM), where he has negotiated well over 50 sports and media rights deals on behalf of rights owners. In addition, DSM works on the rights buying and programming distribution side of the industry, helping major Fortune 500 entertainment, media and distribution companies.
Desser will join current board members Gardner, Michael Cohen, Ken Clapp, NHRA President Peter Clifford, and NHRA Senior Vice President of Racing Operations Graham Light, effective immediately.
