Microsoft will become the official cloud partner of Hendrick Motorsports after renewing its marketing and technical agreement with the 12-time Monster Energy NASCAR Cup Series (MENCS) champions through 2019.

Under the new agreement, Hendrick Motorsports will use Microsoft technologies, including Azure cloud services, Windows 10, Office 365 with Microsoft Teams for group chat, and artificial intelligence and machine learning, to strengthen performance at NASCAR’s highest level.

By using AI and machine learning capabilities from Microsoft, Hendrick Motorsports aims to improve its operational efficiencies leading up to MENCS race weekends, as well as add agility to adjust its competition strategies in real time.

Hendrick Motorsports currently uses Microsoft’s cloud and machine learning capabilities to analyze large amounts of data, which the team can collect from a variety of sources and push to the cloud for valuable analysis and information.