Bridgestone Americas has announced leadership changes within the marketing organization for the company’s consumer tire business and Bridgestone Retail Operations (BSRO) following the announcement that Phil Pacsi, vice president, sports and events marketing and training, will retire after 36 years with the company, effective Sept. 30.

Amber Holm, current vice president, consumer brand marketing, U.S. and Canada, BATO, will assume the role of vice president, marketing, consumer and customer engagement, U.S. and Canada, BATO. In this redefined position, Holm will lead engagement activities for the company’s sports and entertainment partnership platforms, which include the NFL, NHL, Verizon IndyCar Series, PGA TOUR, the company’s Worldwide Olympic Partnership and country music. In addition, she will oversee dealer training and education for the consumer tire business.

Jeffrey Lack will assume the role of vice president, marketing, consumer tire, U.S. and Canada, BATO. In this role, Lack will lead strategic marketing efforts for the company’s consumer tire business in North America, and implement brand-building and digital engagement programs that drive traffic to customers’ stores.

Dave Nientimp has accepted the role of vice president, marketing and merchandising, BSRO, succeeding Lack. Since joining BSRO in 2016, he has played a key role in developing and delivering brand and advertising strategies for the Firestone and Tires Plus retail brands. In his new role, Nientimp will be responsible for overall marketing strategy at the company’s more than 2,200 retail locations. This will include brand-building programs, digital initiatives and tire and service merchandising.

For more, visit bridgestoneamericas.com