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NASCAR Announces Leadership Changes
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NASCAR has announced several changes within its leadership structure.
Steve Phelps now assumes the role as NASCAR Executive Vice President and Chief Global Sales and Marketing Officer. The business areas that Phelps oversees include Global Marketing, Partnership and Series Marketing, Business Development, Integrated Marketing Communications, Licensing & Consumer Products, and NASCAR Digital Media. He will continue to serve as NASCAR’s top Officer in the Charlotte, North Carolina, office.
Phelps will now lead a strategic global marketing effort, as NASCAR digital and social platforms create the potential to lead further global growth and direct engagement through NASCAR.com and key social platforms.
Jill Gregory has been named Senior Vice President and Chief Marketing Officer. Gregory joined NASCAR in July 2007 after working in executive roles at Bank of America and Sprint. The business areas that Gregory will oversee include Brand and Consumer Marketing, Brand Platforms, Entertainment Marketing, Driver Marketing, Team Marketing, Social Media and Analytics and Insights.
Norris Scott has been named Vice President, Analytics and Insights, a new position within NASCAR. Scott, who joined NASCAR in 2005 in Partnership Marketing after working at ESPN and the NFL, now will oversee the growing consumer research functions at NASCAR including Social Analytics (NASCAR Fan & Media Engagement Center), Digital Research, Sponsorship Valuation, and Media and Market Research.
Lou Garate has been promoted to Vice President, Partnership Marketing. Garate has been at NASCAR for nearly 10 years, working closely with official partners such as Chevrolet, Ford, Goodyear, MillerCoors and Toyota. He has developed and strengthened many partner assets including the Coors Light Pole Award, Coors Light Silver Bullet Bash, NASCAR Evening Series and Victory Lap fueled by Sunoco.
For more information, visit www.NASCAR.com.
Steve Phelps now assumes the role as NASCAR Executive Vice President and Chief Global Sales and Marketing Officer. The business areas that Phelps oversees include Global Marketing, Partnership and Series Marketing, Business Development, Integrated Marketing Communications, Licensing & Consumer Products, and NASCAR Digital Media. He will continue to serve as NASCAR’s top Officer in the Charlotte, North Carolina, office.
Phelps will now lead a strategic global marketing effort, as NASCAR digital and social platforms create the potential to lead further global growth and direct engagement through NASCAR.com and key social platforms.
Jill Gregory has been named Senior Vice President and Chief Marketing Officer. Gregory joined NASCAR in July 2007 after working in executive roles at Bank of America and Sprint. The business areas that Gregory will oversee include Brand and Consumer Marketing, Brand Platforms, Entertainment Marketing, Driver Marketing, Team Marketing, Social Media and Analytics and Insights.
Norris Scott has been named Vice President, Analytics and Insights, a new position within NASCAR. Scott, who joined NASCAR in 2005 in Partnership Marketing after working at ESPN and the NFL, now will oversee the growing consumer research functions at NASCAR including Social Analytics (NASCAR Fan & Media Engagement Center), Digital Research, Sponsorship Valuation, and Media and Market Research.
Lou Garate has been promoted to Vice President, Partnership Marketing. Garate has been at NASCAR for nearly 10 years, working closely with official partners such as Chevrolet, Ford, Goodyear, MillerCoors and Toyota. He has developed and strengthened many partner assets including the Coors Light Pole Award, Coors Light Silver Bullet Bash, NASCAR Evening Series and Victory Lap fueled by Sunoco.
For more information, visit www.NASCAR.com.
