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Mobil 1 To Continue As ‘Official Motor Oil Of NASCAR’
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NASCAR and ExxonMobil announced the renewal of a long-standing partnership that will continue to designate the Mobil 1 brand as the “Official Motor Oil of NASCAR.”
According to NASCAR, the continued partnership with the sanctioning body is increasingly beneficial to the Mobil 1 brand.
NASCAR cited a recent study from Turnkey sports and entertainment found that at the end of the 2016 race season, the number of NASCAR race fans identifying Mobil 1 as the “Official Motor Oil of NASCAR” was at a three year high, increasing steadily among avid and casual NASCAR fans each year since the end of the 2014 season.
The proportion of avid NASCAR fans stating they would be more likely to purchase a product from an Official NASCAR Partner has also increased 13 percent over the same period.
According to a recent independent study from Simmons Research, NASCAR fans are 30 percent more likely than non-fans to add or change motor oil themselves or have another household member do so, as reported by NASCAR.
For more information, visit the NASCAR website here.
According to NASCAR, the continued partnership with the sanctioning body is increasingly beneficial to the Mobil 1 brand.
NASCAR cited a recent study from Turnkey sports and entertainment found that at the end of the 2016 race season, the number of NASCAR race fans identifying Mobil 1 as the “Official Motor Oil of NASCAR” was at a three year high, increasing steadily among avid and casual NASCAR fans each year since the end of the 2014 season.
The proportion of avid NASCAR fans stating they would be more likely to purchase a product from an Official NASCAR Partner has also increased 13 percent over the same period.
According to a recent independent study from Simmons Research, NASCAR fans are 30 percent more likely than non-fans to add or change motor oil themselves or have another household member do so, as reported by NASCAR.
For more information, visit the NASCAR website here.
