Permatex, a Hartford, Connecticut-based firm specializing in chemical technology for automotive maintenance and repair, has named Keith Nelson as its Channel Marketing Manager.

Nelson’s responsibilities include the development and support of business within the retail, traditional, and international channels. He will conduct market and customer analysis, and identify and pursue sales growth opportunities for Permatex while simultaneously supporting all sales team efforts.

Before joining Permatex, Nelson worked for six years at Stanley Black & Decker, where he was responsible for business development, commercialization, and promotional product programming for retail/big box, e-commerce, co-op/wholesale, and independent channels. Nelson started as a regional sales & marketing representative with the Pneumatic Tools and Fastening Division (Stanley Bostitch) and worked his way up to national responsibilities as a Channel Marketing Manager with the Hand Tools & Storage Division.

Nelson holds a BA in Communications from Rhode Island College. He was also an NCAA Academic All-American wrestler.

For more information, visit permatex.com.