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Martin & Co Announces Personnel Changes
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Martin & Company Advertising announced the recent hire of Matt Collins as VP of Sales & Marketing. He brings over 25 years experience in email operations, website development, public relations and sales and marketing on a global basis.
As Vice President, Collins supports the President and CEO with management of Sales and Marketing at M&C, works with the Digital Marketing Director to help manage content and advertising for all clients, and has implemented a state of the art email marketing program on behalf of all M&C customers.
The company also announced the promotion of Jeff Lee to Digital Marketing Director. He has served as Director of Internet and New Media at the International Hot Road Association (IHRA). He also recently co-founded an aftermarket company with his father called Hammerhead IRS and is launching that company with the help of Martin & Company.
As Digital Marketing Director at M&C, Lee applies his knowledge of traditional and digital marketing to help all clients connect with and find new customers through the latest technologies including web site optimization, email, mobile, search, as well as social media and content marketing strategies.
“We are seeing a refreshing surge of growth both with our agency, and the automotive industry as a whole. Because of digital marketing’s prominence in today’s marketing climate, it was important for us to bring these two experts on board to help fully orchestrate this transition for our firm and for our clients. In all of my years as an advertising professional, I have never seen a more seismic shift in the marketing landscape,” stated Zan Martin, President and CEO of the agency. “We’ve developed marketing plans for some of the industry’s most successful manufacturers for decades by developing feature and benefit messaging and branding. But today, it’s not at all about what we want to promote, but what customers want to know about and will share. That’s a major change in strategy, and both Matt and Jeff are powerhouses in building marketing strategies rooted in traditional techniques and optimized for today’s trends.”
As Vice President, Collins supports the President and CEO with management of Sales and Marketing at M&C, works with the Digital Marketing Director to help manage content and advertising for all clients, and has implemented a state of the art email marketing program on behalf of all M&C customers.
The company also announced the promotion of Jeff Lee to Digital Marketing Director. He has served as Director of Internet and New Media at the International Hot Road Association (IHRA). He also recently co-founded an aftermarket company with his father called Hammerhead IRS and is launching that company with the help of Martin & Company.
As Digital Marketing Director at M&C, Lee applies his knowledge of traditional and digital marketing to help all clients connect with and find new customers through the latest technologies including web site optimization, email, mobile, search, as well as social media and content marketing strategies.
“We are seeing a refreshing surge of growth both with our agency, and the automotive industry as a whole. Because of digital marketing’s prominence in today’s marketing climate, it was important for us to bring these two experts on board to help fully orchestrate this transition for our firm and for our clients. In all of my years as an advertising professional, I have never seen a more seismic shift in the marketing landscape,” stated Zan Martin, President and CEO of the agency. “We’ve developed marketing plans for some of the industry’s most successful manufacturers for decades by developing feature and benefit messaging and branding. But today, it’s not at all about what we want to promote, but what customers want to know about and will share. That’s a major change in strategy, and both Matt and Jeff are powerhouses in building marketing strategies rooted in traditional techniques and optimized for today’s trends.”
