McLaren Appoints Tim Bampton As Group Communications Director

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McLaren Technology Group has appointed Tim Bampton to lead its strategic, corporate and brand communications, including McLaren Racing and McLaren Applied Technologies.

In his role of Group Communications Director, Bampton will report to McLaren Technology Group's Chief Marketing Officer, John Allert. Bampton will oversee and direct the group’s media operations, corporate and brand communications, and consumer and lifestyle communications for its partners and initiatives such as McLaren’s e-sports project, the World’s Fastest Gamer.

With more than 25 years’ experience in motorsport communications and sponsorship, Bampton’s involvement in Formula 1 began in the mid-1990s with a six-year spell at Williams in its media and marketing team. This was followed by a period managing Honda’s F1 communications in the early 2000s, before consulting to the Interpublic Group on its motorsport assets through Octagon’s management of Silverstone and the British Grand Prix.

Bampton then co-founded a sponsorship communications agency, working first with British American Tobacco in its time as owner and title sponsor of BAR Honda, followed by Diageo and Johnnie Walker, still a sponsor of McLaren today. He later joined the motorsport marketing agency JMI, where he built the company’s global marketing communications group servicing a wide variety of international brands and corporations.

Bampton comes to McLaren from CSM Sport & Entertainment, the global sports marketing agency, where he served as Chief Marketing Officer.

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