Larry Fisher has been named executive director of the Wally Parks NHRA Motorsports Museum presented by Automobile Club of Southern California at the Fairplex in Pomona, California.

Fisher is a longtime automotive enthusiast, holding membership in the Society of Automotive Historians and himself a collector of vintage autocycles, motorcycles and microcars. Most recently, Fisher was an interpretive, planning and experience design consultant providing expertise to cultural heritage institutions, parks and attractions.

He served as CEO and executive director of the Herreshoff Marine Museum/America’s Cup Hall of Fame in Providence, Rhode Island. Fisher also was a consultant to the president on the creation of the Experience Design Department for The Henry Ford Museum and Greenfield Village in Dearborn, Michigan.

In his new position, Fisher will be responsible for administrative operations and fundraising efforts for the museum, which is located on the grounds of the LA County Fairplex complex, also home to historic Auto Club Raceway at Pomona.

He will also be responsible for the overall management of the museum’s two biggest fundraising events: the Holley NHRA National Hot Rod Reunion presented by AAA at Beech Bend Raceway in Bowling Green, Kentucky, and the NHRA California Hot Rod Reunion presented by Automobile Club of Southern California at Auto Club Famoso Raceway in Bakersfield, California.

Fisher has more than 20 years of experience working in the museum and exhibition field in senior-level positions as well as consultation.