Family Events, a division of Bonnier Corporation which puts on the 4-Wheel Jamboree Nationals, has announced a partnership with the Terracross Championship, a UTV competition featuring extreme action and celebrity athletes.

The multi-year agreement places the Terracross Championship as one of the main attractions during the 4-Wheel Jamboree Nationals, which is enjoyed annually by more than 150,000 enthusiasts, according to Family Events.

CBS Sports Network will also continue to televise the Terracross Championship, providing sponsors and other stakeholders a stable and far-reaching marketing platform.

The new partnership capitalizes on some of the two businesses’ core strengths: Terracross’ high-profile entertainment platform with CBS Sports Network’s coverage, and Family Events’ well-established events with guaranteed large-scale enthusiast engagement, according to Terracross Championship founder Joe Duncan.

Some of the athletes and celebrities who have taken part in Terracross races include Brian Deegan, Jeremy McGrath, Jason Ellis, Jeremy “Twitch” Stenberg, RJ Anderson, Hailie Deegan, Jolene Van Vugt, Jason Luburgh, Sara Price, Hubert Rowland, and Jim Beaver.