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Report: Mello Yello Taking Over As NHRA Title Sponsor
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Sports Business Journal is reporting that the National Hot Rod Association has agreed to a multiyear deal that will extend Coca-Cola's sponsorship of its signature drag racing series through the 2016 season.
Coca-Cola's Full Throttle had been the NHRA series' featured brand since 2009, but that contract was set to expire at the end of next year.
Read the full report here.
Coca-Cola's Full Throttle had been the NHRA series' featured brand since 2009, but that contract was set to expire at the end of next year.
Read the full report here.
