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McLaren Announces Appointment Of Matt Dennington
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McLaren Technology Group has appointed Matt Dennington as Group Director, Partner Strategy—working across McLaren Racing and McLaren Applied Technologies. Dennington will report to McLaren Technology Group's Chief Marketing Officer, John Allert.
Dennington will lead a newly formed Partner Strategy and Insight team, working with McLaren’s Partner Activation team and the Group’s partners to maximize the value of their investment in McLaren’s marketing platform.
Dennington has more than 17 years’ experience in sport and entertainment. Dennington joined motorsport marketing agency JMI (now CSM Sport and Entertainment) six years ago to oversee global brand partnerships in Formula 1 and Formula E.
More recently, his remit expanded across all of the agency’s sports properties in his role as Head of Client and Business Development for its Brands division.
Previous to Dennington’s time at CSM, he led partnerships and athlete marketing for Red Bull in the UK.
Dennington’s appointment is said to further underline McLaren’s partner-first business philosophy, and its continuing drive to enhance McLaren’s position as an iconic sports and technology brand.
Dennington worked closely with the McLaren Group and a number of its partners in recent years—including Diageo and Johnnie Walker, GlaxoSmithKline and NTT Communications. He starts at McLaren on October 1.
Dennington will lead a newly formed Partner Strategy and Insight team, working with McLaren’s Partner Activation team and the Group’s partners to maximize the value of their investment in McLaren’s marketing platform.
Dennington has more than 17 years’ experience in sport and entertainment. Dennington joined motorsport marketing agency JMI (now CSM Sport and Entertainment) six years ago to oversee global brand partnerships in Formula 1 and Formula E.
More recently, his remit expanded across all of the agency’s sports properties in his role as Head of Client and Business Development for its Brands division.
Previous to Dennington’s time at CSM, he led partnerships and athlete marketing for Red Bull in the UK.
Dennington’s appointment is said to further underline McLaren’s partner-first business philosophy, and its continuing drive to enhance McLaren’s position as an iconic sports and technology brand.
Dennington worked closely with the McLaren Group and a number of its partners in recent years—including Diageo and Johnnie Walker, GlaxoSmithKline and NTT Communications. He starts at McLaren on October 1.
