Daytona International Speedway announced that Jenny Goco has been named its new senior director of partnership management.

Goco will be responsible for managing the track’s portfolio of Daytona Rising founding partners—official sponsors of the Speedway's $400 million frontstretch redevelopment project, according to the news release. She will provide daily oversight of assets, event logistics, planning and communication and serve as a direct liaison to the partnership marketing team at International Speedway Corporation. She will begin her duties immediately and report to Senior Director of Sales David Strahan.

Goco has been a part of ISC since 2004 when she first joined the Speedway's staff as a corporate marketing coordinator. She most recently was senior director of partnership strategy at ISC.