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FIA Launches Safety Campaign With Stars
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For the first time ever, the FIA is launching a global advertising campaign focusing on driver safety. To draw attention to the campaign, seven stars (Fernando Alonso, Yohan Blake, Marc Marquez, Felipe Massa, Rafael Nadal, Pharrell Williams and Michelle Yeoh) have “given” their face to promote one each of the FIA Golden Rules for Safer Motoring.
The campaign, created with JCDecaux Advertising, is set to make an official launch in coming weeks.
“Road traffic accidents are the cause of 1.25 million deaths and 50 million injuries every year,” explains President Jean Todt to AUTO, an FIA journal. “We cannot sit and do nothing when faced with these figures.
“A lot can be achieved simply by respecting a few basic rules, such as those that the FIA has been promoting for some time now. We want this campaign to reach as many people as possible around the world and, to achieve that, we have called on a number of leading celebrities who can help, thanks to their popularity and visibility.”
The campaign correlates closely with other topics in the AUTO journal, such as how driverless vehicles and car sharing are set to provide an answer to city traffic woes, with contributions from such major players as the CEO of Uber, Travis Kalanick and an exclusive interview with the Mayor of Paris, Anne Hidalgo.
Tragedy can be life changing, but it can also give rise to a dream which, once turned into reality, goes to show that willpower is an amazing force: Frédéric Sausset tells AUTO how he had to have all four limbs amputated, but despite this handicap, competed in the Le Mans 24 Hours.
For more information on the advertising campaign and upcoming performance racing safety measures, visit here.
The campaign, created with JCDecaux Advertising, is set to make an official launch in coming weeks.
“Road traffic accidents are the cause of 1.25 million deaths and 50 million injuries every year,” explains President Jean Todt to AUTO, an FIA journal. “We cannot sit and do nothing when faced with these figures.
“A lot can be achieved simply by respecting a few basic rules, such as those that the FIA has been promoting for some time now. We want this campaign to reach as many people as possible around the world and, to achieve that, we have called on a number of leading celebrities who can help, thanks to their popularity and visibility.”
The campaign correlates closely with other topics in the AUTO journal, such as how driverless vehicles and car sharing are set to provide an answer to city traffic woes, with contributions from such major players as the CEO of Uber, Travis Kalanick and an exclusive interview with the Mayor of Paris, Anne Hidalgo.
Tragedy can be life changing, but it can also give rise to a dream which, once turned into reality, goes to show that willpower is an amazing force: Frédéric Sausset tells AUTO how he had to have all four limbs amputated, but despite this handicap, competed in the Le Mans 24 Hours.
For more information on the advertising campaign and upcoming performance racing safety measures, visit here.
