Babcox Media Inc. has announced that Dean Martin, group publisher, will be assuming responsibility for the Tire Review brand, effective October 1.

Martin joined Babcox Media in 1996 as a regional sales manager and was later named publisher of Fleet Equipment and Tomorrow’s Technician.
 
Since 1901, Tire Review, the oldest brand in the Babcox Media portfolio, has been committed to helping today’s independent tire dealers run and grow a stronger, more competitive business.

Babcox Media also announced that Jim Merle, group publisher, will be assuming responsibility for the Tomorrow’s Technician brand, also effective October 1.

Merle joined Babcox Media in 1993 as a regional sales manager and was later named publisher of Brake & Front End, ImportCar, Underhood Service, Shop Owner and Servicio Automotriz.

Tomorrow’s Technician assists instructors and educators with a real-world supplement to classroom assignments and is designed exclusively for a core target audience of automotive students and expands on the technical experience of its readers.