Northwood University, located in Midland, Michigan, has launched a new academic program designed to prepare students for leadership roles in the global motorsports industry.

Developed in collaboration with leading motorsports professionals and industry organizations, the new program blends Northwood's business education with career-focused motorsports management outcomes. In addition to dedicated programming, students will also gain real-world experience at iconic motorsports events.

"Motorsports is not only an exciting spectacle to watch, it's one of the fastest-growing global industries, expected to double its economic impact by 2035. Competing in this dynamic field requires sharp commercial insight, bold strategic vision, and relentless innovation," said Northwood University President Kent MacDonald. "This new programming exemplifies Northwood's mission to serve as America's Automotive University — preparing students to lead, innovate, and shape the industries of tomorrow."

Starting in Fall 2025, current students will be able to enroll in a three-part motorsports-focused workshop series that is part of a new "Motorsports Essentials" digital badge that students can earn through an existing degree program, including Northwood's undergraduate "Automotive Marketing and Management" and "Automotive Aftermarket Management" programs. To earn the badge, students will complete a combination of Northwood courses and experiential learning opportunities at motorsports industry events, in addition to the motorsports workshop series.

In Fall 2026, Northwood will offer a new "Fundamentals of Motorsports" course for current and new students. Enrollment for this course will open in Spring 2026.

MacDonald has appointed motorsports industry veteran and alumnus Steve Madincea to lead Northwood's program. Madincea uniquely has been at the forefront of international motorsport activities by creating innovative commercial activities in Formula 1, NASCAR, IndyCar and IMSA. He will utilize his extensive global motorsport network to ensure students have the latest industry case studies, engage with top industry professionals and obtain practical work experience at iconic motorsport events worldwide. 

The motorsports workshop series and motorsports fundamentals course will be taught by a mix of Northwood faculty and guest lecturers from the motorsports and sports management industries, including executives, media personalities, engineers and team principals.

For more information, visit northwood.edu.